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Hello friends,
Let’s be great this week! If you’re new here, LinkedIn Prompts starts all of our emails with an online share of the day:
AI Test: Runway Research
Can you tell real video from AI? We showed 1,000 people two videos from the same frame - one real, one generated. Less than 10% could tell the difference. Try it yourself.
Today’s LinkedIn Prompt:
✍️ A trend I’m keeping an eye on in is…
Copy, Paste and Personalize:
A trend I’m closely watching is [trend].
It has the potential to [impact] and could change the way we [industry shift].
Why This Works: Discussing trends shows forward-thinking expertise and invites engagement.
Pro Tip: Back your point with data or industry insights.
Action Step: Post about an industry trend you’re following.
How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
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