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Hello,

Welcome to today’s LinkedIn Prompts!

I spend a lot of time on the internet so every newsletter will start with something I found interesting online that I want to share:

Marketing Resource: StreetTalk

Cultivate and capture raw human reactions that transform into high-performing creatives.

Today’s LinkedIn Prompt: 

✍️ Never do this on LinkedIn

Copy, Paste and Personalize:

One mistake I see too often on LinkedIn is [mistake].

Instead, a better approach is to [correct strategy].

Why This Works: Addressing common LinkedIn mistakes helps others improve their professional presence.

Pro Tip: Provide a real-world example or a small tweak that can make a big difference.

Action Step: Post about a LinkedIn mistake professionals should avoid.

How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more.

Distinguish real intent from malicious intent.

hCaptcha User Journeys finds malicious intent across sessions, devices, and apps. Detect intent signals that expose risk before it escalates. 

Understand motives, not just outcomes. Book a demo and find out how it works.