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- ✍️ The professional risk I took that paid off is
✍️ The professional risk I took that paid off is
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Welcome to today’s LinkedIn Prompts!
As a digital marketer, I spend countless hours online and want to share new things that I come across:
Business Roast: Ship or Die
A parody website to roast your own company’s website. Not for the sensitive, proceed with caution.
Today’s LinkedIn Prompt:
✍️ The professional risk I took that paid off is
Copy, Paste and Personalize:
Taking risks can be scary, but the best professional risk I ever took was [risk].
It was a leap because [challenge], but it ultimately led to [positive outcome].
Why This Works: Stories of risk-taking and growth inspire engagement and encourage others to step outside their comfort zones.
Pro Tip: Include one lesson learned that others can apply.
Action Step: Post about a career risk that paid off and ask your audience about theirs.
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Your ads ran overnight. Nobody was watching. Except Viktor.
One brand built 30+ landing pages through Viktor without a single developer.
Each page mapped to a specific ad group. All deployed within hours. Viktor wrote the code and shipped every one from a Slack message.
That same team has Viktor monitoring ad accounts across the portfolio and posting performance briefs before the day starts. One colleague. Always on. Across every account.